National Life Group · District Coverage Map

Where Life Gateway can write business

National Life Group (NLG) is an approved 403(b)/457(b) vendor in thousands of school districts. This is the footprint Life Gateway already has the appointment to serve: the map below shades each state by the number of NLG-approved districts in it. It doubles as proof of the "50 states served" claim and as the blueprint for which states to build content for first.

2,198
school districts where NLG is an approved vendor (live portal count)
48 +DC
states with at least one NLG-approved district
5
states carrying the bulk of the footprint: TX, PA, OH, MI, WA

The footprint, state by state

Darker green means more NLG-approved districts. Grey states have no confirmed NLG district in the current scan. Hover or read a tile for the count.

Top 12 states by NLG districts

Why this matters for the build: the content roadmap's state pension pages should follow this map, not raw search volume alone. Building CalSTRS, Texas TRS, and STRS Ohio pages first lines up the highest-volume pension searches with the states where Life Gateway can actually write the business. Texas, Pennsylvania, Ohio, and Michigan together are where the appointment is deepest.
On the numbers: the live portal tracks 2,198 NLG-approved districts and grows as new district plan documents are crawled. The state-level shading here reflects the latest National Life Group vendor scan (1,975 districts with a confirmed state), so a handful of the newest matches are counted in the total but not yet placed on a state. Source: the MySeoDesk district intelligence portal (portal.myseodesk.com).

Turn the footprint into a content map

We build the state pension pages and the calculator hub in the order this map dictates, so the content ranks exactly where Life Gateway holds the appointment.

See the growth roadmap Email info@myseodesk.com